IT Products and Services Go Well With Telemarketing

One of the best ways for an IT firm to gain a foothold in the market that they are in is through the use of any resource that presents itself to them. Fortunately, we’ve got telemarketing to do the job right. It’s been the number one promotion tool used by many firms in improving their sales performance. It’s pretty handy when it comes to appointment setting and lead generation services. These two tasks are essential parts of successful business operation. With telemarketing, the task becomes easier to perform. Lead generation is no longer as much of a challenge as it used to be.

The evolution of the global IT marketplace has definitely changed they way businesses deal with customers. Needs and wants have changed, and there is the increasing trend of firms to evolve their marketing strategies. That’s why more and more effort has been exerted by companies in terms of aggressive market expansion, increased production of new products and services, as well as better ways to promote it to their customers. There are also various methods developed that can enhance the marketability of firms and improve its image with the public. Better public perception means better sales. Once you get a positive image, you’d be able to sell your products much more effectively.

One of the IT industries that have benefited the most from telemarketing is in the area of telecommunication services. Knowing what customers need, as well as formulating and designing new services, can go a long way in making a successful sale. In addition, there’s the fact that there are many firms who would like to do business with telecommunication companies. The problem here is not knowing how to proceed with it. They don’t even know who to talk to in the first place. This is where telemarketing come it. It streamlines the nature of their work, and enables them to contact prospects that are interested in working with them. If lucky, a good call by telemarketers can lead to an appointment setting. Lead generation would no longer be a problem if that happens.

Telemarketing is a useful tool in helping their clients gather telecommunication products leads. These days, there are plenty of companies who are in search of new equipment to upgrade their products and services. In addition, they might also need to look for companies that can help them maintain their operations. Network management leads are also available, since there are also firms who are interested in porting their systems with another telecommunication firm. Telemarketing ensures that these people would be able to talk with the right set of people. Not only will this save time, but it would also help the clients concentrate more on improving their business capabilities.

Telecommunication services leads are also useful for firms who would like to know which customers are in need of any product upgrade, additional service, or maintenance of their telecommunications equipment. Also, telemarketing is reliable enough in securing the customers private information. It’s been long known that telemarketers are very discreet people. Whatever information that they obtain is treated with utmost confidentiality. This is important, as many people are hesitant to give personal information over the phone. And since telemarketers have an extensive security system to prevent the leaking of customer details, their clients don’t have to worry about losing customer trust.

Truly, telemarketing is a powerful tool for business. Not only can they provide you with essential information about the market, they are also capable of keeping that very information secure. If you want to improve your chances of market dominance, then you should give telemarketing a try.

Differences Between Products And Services

What are some of the main differences between products and services? And when are these relevant?

Tangibility versus Intangibility

Products are tangible. You can buy pork as a tangible product. You buy it, you ship it and sell it. In the same way as you buy stamps, cigarettes and cars.

Financial service companies however, make it possible to exchange pork bellies Futures, on the Chicago Mercantile Exchange (CME). A future is (not the most simple example of) a service with which you can hedge your risk. In this last case, most of the people trading on the CME will never see or smell the pork bellies.

The ownership between products and services is different. A stock could be called a financial product that you own. You can place a stock order which might result in a transaction later on. Your bank services a depot fee for saving you a lot of work. You cannot own a service.

Where the product is much more standardized, the service is tailor-made. Companies differentiate in offering products and services, but the variations between similar products of different producers are less prominent than the variations between services.

You can count products in the same way as you can count your money (or have your bank service you this information). A service is not countable, but is “leveled;” better than the best service is not possible. There is a limit in what a service can offer.

A product is produced by a manufacturing process. A service is offered by the utility element of companies; you subscribe to a service in the same way as you subscribe to your gas and electricity supplier.

And this brings us to the essential of these differences; changing from one (product approach) to the other (service offering) is very complex, because of the last mentioned differences. Not only the process is different but the style change you need to support this change… Good Luck.

© 2006 Hans Bool